Clin d’Oeil revamp a success

Montreal: A year after a relaunch and major facelift, the publisher of Quebec's leading fashion magazine says sales objectives have been more than met.Sales upCeline Charron, publisher of Clin d'Oeil, told advertisers who attended an Aug. 11 fashion show and reception...

Montreal: A year after a relaunch and major facelift, the publisher of Quebec’s leading fashion magazine says sales objectives have been more than met.

Sales up

Celine Charron, publisher of Clin d’Oeil, told advertisers who attended an Aug. 11 fashion show and reception that advertising sales in the Montreal region are up 25%, while newsstand sales have risen 26% since the revamp.

Numbers from the Audit Bureau of Circulations place spring ’93 sales for the magazine, published by Magazines Publicor, a unit of Montreal-based Groupe Quebecor, at slightly more than 90,700 copies, up from 58,100 a year ago.

Print Measurement Bureau survey numbers from 1992 place Clin d’Oeil total readership at 451,000.

Close to readers

Dominique Bertrand, Clin d’Oeil publication director/managing editor, says the magazine has progressed in the marketplace while others have faltered because ‘we stay close to our readers.’

The 260-page September issue, of which 117,000 copies are on newsstands now, features an extended report on lifestyles and fashions for the decade ahead.

Cover display positions in the new issue include Maybelline, ex cla-ma tion fragrance and Cover Girl lipblush.

Raised eyebrows

The fashion show’s end-of-the-century runway fashions raised eyebrows with cheeky convent-girl attire, replete with rosaries, hooded robes and other ecclesiastical trimmings.

Victorian-era men’s frock coats, worn by near-topless women, and salon-style grunge were featured, culminating in a potpourri of modern, eclectic Quebec-designed apparel.