Revamped Clio Awards gets 6,500-7,000 entries

The Clio Awards, which was once ranked among the top international advertising awards festivals, seems to be making a comeback.This year's competition attracted between 6,500 to 7,000 entries from more than 50 countries, with the winners being presented at a gala...

The Clio Awards, which was once ranked among the top international advertising awards festivals, seems to be making a comeback.

This year’s competition attracted between 6,500 to 7,000 entries from more than 50 countries, with the winners being presented at a gala Sept. 13 at the City Centre Theater in New York City.

Terry O’Malley, Vickers and Benson executive creative director, was one of 32 international judges who selected this year’s winners.

O’Malley says the Clio competition has returned to the original mandate of the awards program, which was to reward creative excellence.

‘We were looking for `work,’ not winners,’ ‘ O’Malley says.

Begun in 1959, the Clios became one of the pre-eminent awards shows in the world, drawing at its peak, about 20,000 entries.

Two years ago the show seemed to have run its last gala when the program fell into disarray and angry advertising people stormed the awards stage before the presentation ended, snatching Clio statues from tables.

A Chicago-based concern tried to revive the program and the show was held last year with about 4,000 entries.

Then the Clios were taken over by Chicago native Jimmy Smyth, a former editor and post-production house owner.

Under Smyth, the Clios seems to have been revitalized, and this year for the first time the show may make its way onto tv.

The Clio organization is speaking with CBS Television about a possible prime-time special on the 1993 awards. MS