RSC heads to Venezuela

Research Systems Corporation has expanded its operations to serve the Venezuelan market.Rsc now offers its tv commercial testing services in 12 countries, including the u.s. where it has its headquarters in Evansville, Ind.Rsc's primary service is its ars system, which, the...

Research Systems Corporation has expanded its operations to serve the Venezuelan market.

Rsc now offers its tv commercial testing services in 12 countries, including the u.s. where it has its headquarters in Evansville, Ind.

Rsc’s primary service is its ars system, which, the firm claims, is successful in determining how effective a spot would be in influencing preference for one consumer brand over another. PA