For the record…

Pending shareholder approval for their proposed merger, toy makers Mattel and Fisher-Price say they will make no changes to their existing marketing plans.The merger, slated to be approved Dec. 1, would be one of the largest in the history of the...

Pending shareholder approval for their proposed merger, toy makers Mattel and Fisher-Price say they will make no changes to their existing marketing plans.

The merger, slated to be approved Dec. 1, would be one of the largest in the history of the toy industry. Under the terms of the agreement, Mattel would pay Fisher-Price about $1 billion in Mattel stock.

Ian Bradley, president of Toronto-based Mattel Canada, says that if the deal goes through the two Canadian subsidiaries would look to exploit ‘natural synergies’ in their product lines.

Bradley notes the merger would raise Mattel’s u.s. share of the infant and pre-school toy market from 7% to 35%.

Mattel’s Canadian ad agency is J. Walter Thompson of Toronto. Fisher-Price’s agency is Waring & LaRosa of New York.

Spokespeople for Mattel and Fisher-Price say no decisions will be made with respect to ad agencies until the merger is approved.

- Provincial Photo of Mississauga, Ont. has put a new face on the market for throw-away cameras.

Using a patented process, the company puts a four-color or black-and-white photo on the front of its new Post-Card Camera.

Available in a flash and non-flash model, Post-Card Camera has an f-8 lens and an optical view finder and comes with 27 exposures of ISO 400 film.

Part of Provincial’s marketing strategy is to sell large orders to companies, associations and sporting teams, which would use the cameras as advertising specialty items.

- Hewlett-Packard has named Merisel Canada as a distributor of its full line of printer products to value-added resellers.

The appointment took effect Sept. 1.

In a press release, Hewlett-Packard said the announcement is part of the company’s ‘evolving channel strategy to better meet the needs of all customers through a variety of distribution channels.