LETTERS

LETTERS to the editor should be accompanied by a home and business telephone number so that they may be verified. The editor reserves the right to edit letters for brevity if necessary.Face problemsTo: Lauren Richards and Terry SheehyYour problems are my...

LETTERS to the editor should be accompanied by a home and business telephone number so that they may be verified. The editor reserves the right to edit letters for brevity if necessary.

Face problems

To: Lauren Richards and Terry Sheehy

Your problems are my problems, and my problems are your problems.

If we can’t work up the courage to face our problems squarely, clients will continue to question the value of advertising, agencies will continue to be unprofitable, the broadcasters will continue to be stuck in neutral, and the pain will go on.

Steve Jones

National Director of Sales

CBC English Television

Toronto

CNE pulled ads

In your editorial of Aug. 23 (‘Not a fine line,’) you state that it was the Toronto Transit Commission’s decision to kill a bus poster advertisement for the cne, and that this action was narrow-minded.

The article that appears on page 11 of this same issue (‘CNE pulls `irresponsible’ ad’) indicates that the offending ad had come under fire at a recent Metro Toronto Council meeting, and that it was the cne’s director of marketing, David Marskell, who ordered the ad removed.

The ttc never requested such action be taken.

The instructions I received to change the busboards came from the McKim Media Group – not the ttc nor our corporate relations department.

Thanks to the fact that the posters were printed on both sides and due to the hard work of our exceptional installation department, we were able to ‘flip’ the ads that night, despite receiving the request late in the day.

Please clarify the facts. Misinformation contributes to the narrow-mindedness that you were trying to address in your editorial.

Bob Leroux

Account Manager

Urban Outdoor Trans Ad

Toronto