Montreal: Mediabec has been awarded the $1-million marketing account for Autopro, ‘Canada’s largest network of automobile professionals.’
Mediabec is also the agency-of-record for the uap/napa network.
– Produced in French and English, Young & Rubicam, Montreal’s creative campaign for Kentucky Fried Chicken’s Poulet Pop-Corn has now been exported for use in Spanish-speaking Mexico.
– Richard Hugron, president of Groupe Hugron, Bernard Berthiaume, formerly of Promedia, and Monique Tairraz and Michel Parent of Banana Communications have announced the creation of a new agency called Tequila, situated at 3556, boul St-Laurent. Tel (514) 849-8005.
– Madeleine Saint-Jacques, president of Young & Rubicam, is the first woman to be elected president of The Canadian Club of Montreal (Cercle canadien de Montreal).
Founded in 1905, The Canadian Club is a non-political, non-denominational organization interested in Canadian institutions, history and arts. LRB
