This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.
Aug. 1992 – Aug. 1993
Urban-English
Toronto Life, Vancouver, Western Living
Ikea 80
The Bay 69
Ustta 52
GM 47
H. Walker & Sons 34
Holt Renfrew 34
Mercedes Benz 33
VW 30
Brinkhaus Jewellers 28
Chrysler 26
Ford 26
General Interest-English
Macleans, Readers Digest, Sat. Night, Time, TV Guide, Enroute, Canadian, Inside Guide
Toyota 183
Chrysler 179
GM 178
Columbia House 168
Mazda 135
Bradford E. 116
Franklin Mint 110
Unilever 105
Ikea 94
FBM Dist. 82
General-French
L’Actualite, Selection, TV Hebdo
Atlas Editions 81
Toyota 75
GM 67
Columbia House 64
Mazda 59
Unilever 57
Grolier 55
Radio-Quebec 50
Kraft 49
Pub. Charlesroi 46
Outdoor-English
Ontario Out of Doors, Outdoor Canada
Bass N Buddy Pro 32
Yamaha 27
Dupont 19
GM 18
Bradford Exchange 16
FBM Dist. 16
Suzuki 15
Gov’t of Canada 12
Brunswick 11
Toyota 10
Leisure-English
Destinations, Equinox, Harrowsmith, Canadian. Geographic, City & Country, Homes, Select Homes Food, Cdn. House & Home
Ikea 88
GM 83
Chrysler 53
Toyota 45
Added Touch 36
Moen 34
Unilever 33
Nikon 25
Gilbeys 25
La Z Boy 25
This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.
