This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.

Aug. 1992 – Aug. 1993

Urban-English

Toronto Life, Vancouver, Western Living

Ikea 80

The Bay 69

Ustta 52

GM 47

H. Walker & Sons 34

Holt Renfrew 34

Mercedes Benz 33

VW 30

Brinkhaus Jewellers 28

Chrysler 26

Ford 26

General Interest-English

Macleans, Readers Digest, Sat. Night, Time, TV Guide, Enroute, Canadian, Inside Guide

Toyota 183

Chrysler 179

GM 178

Columbia House 168

Mazda 135

Bradford E. 116

Franklin Mint 110

Unilever 105

Ikea 94

FBM Dist. 82

General-French

L’Actualite, Selection, TV Hebdo

Atlas Editions 81

Toyota 75

GM 67

Columbia House 64

Mazda 59

Unilever 57

Grolier 55

Radio-Quebec 50

Kraft 49

Pub. Charlesroi 46

Outdoor-English

Ontario Out of Doors, Outdoor Canada

Bass N Buddy Pro 32

Yamaha 27

Dupont 19

GM 18

Bradford Exchange 16

FBM Dist. 16

Suzuki 15

Gov’t of Canada 12

Brunswick 11

Toyota 10

Leisure-English

Destinations, Equinox, Harrowsmith, Canadian. Geographic, City & Country, Homes, Select Homes Food, Cdn. House & Home

Ikea 88

GM 83

Chrysler 53

Toyota 45

Added Touch 36

Moen 34

Unilever 33

Nikon 25

Gilbeys 25

La Z Boy 25

This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.