Family Channel 5th anniversary

Family Channel is celebrating its fifth anniversary with a new campaign from The Bulldog Group of Toronto using the theme-line 'Now We Are Five.'Print ads are running in pay-tv listings magazine, Feature, and two 60-second commercials, one for adults and the...

Family Channel is celebrating its fifth anniversary with a new campaign from The Bulldog Group of Toronto using the theme-line ‘Now We Are Five.’

Print ads are running in pay-tv listings magazine, Feature, and two 60-second commercials, one for adults and the other for children, are running until the end of December on cable stations to promote the anniversary, Family’s programming and an anniversary sweepstakes contest.

The commercials’ visuals are computer-generated multimedia with video of black-and-white classic movies interspersed for the adult version and clips of children’s programs for the other.

Voiceovers explain that sweepstakes ballots are available in Feature or from Family and that more than 100 prizes of Sony products such as handycams, vcrs, tvs, Walkmans and Discmans will be given away during the promotion.

Growing up fried

the chris Hughes Company of Toronto has launched an extension of last year’s New York Fries transit campaign, ‘When We Grow Up We Want To Be New York Fries.’

This year’s busboards show two small packages of generic french fries looking up at a large bucket of New York Fries with ‘Mom? Dad?’ as the only copy.

The eight-week campaign began mid-October in 32 national markets.

Toronto-based New York Fries has 62 Canadian and six u.s. outlets serving fries and soft drinks.

Ex sings it all

the molson Export Bar Song tv commercial launched mid-October and will run through to mid-November, primarily during Hockey Night in Canada.

The 30-second spot is the culmination of Molson’s Ontario summer Bar Song promotion which encouraged friends to get together and submit a video of them singing the Bar Song, a jingle adapted from Export commercials.

Video footage of the six winning groups has been edited together to create the commercial which is a montage of the jingle performed to rock, blues, folk, soul and hip-hop.

Foote Cone & Belding is the Molson Export agency.

Sanyo takes transit

sanyo Canada is using bus sides and backs to show the portability of its CDP-55A personal compact disc player with CD-Mobile anti-skipping mechanism, a shock absorption system that keeps it from skipping or losing sound when jostled.

Sanyo is spending $400,000 on the three-month campaign which runs through to the end of December in major cities.

The advertising was created in-house.

The line ‘Bump! Skip! No More!’ accompanies the visual of a car on a bumpy road and an enlargement of the Sanyo cd player.

Support comes from point-of-purchase material and ads in consumer electronics publications.

Labatt unveils mural

labatt Breweries of Canada has added new executions to its responsible drinking campaign, highlighted by a giant mural at Yonge and Wellesley streets in Toronto featuring the visual of a child with the message ‘A wee reminder.’

The mural is taken from one of three new billboards featuring children that are now appearing across the country.

The other two billboards get the message across with the lines ‘A gentle reminder,’ and ‘A few small reminders,’ along with the Labatt ‘Know when to draw the line’ logo.

The campaign comes from agency Axmith McIntyre Wicht, Toronto.