Tim Condon

Director of Diversified ServicesCanadian Tire AcceptanceCannot afford to miss:Privacy: Newest Threat or Customer Relations Challenge?Monday, Oct. 25, 4:15 p.m. - 5:30 p.m.Canadian Tire Acceptance is the financial services arm of Canadian Tire.Our primary business is helping our customers finance their purchases...

Director of Diversified Services

Canadian Tire Acceptance

Cannot afford to miss:

Privacy: Newest Threat or Customer Relations Challenge?

Monday, Oct. 25, 4:15 p.m. – 5:30 p.m.

Canadian Tire Acceptance is the financial services arm of Canadian Tire.

Our primary business is helping our customers finance their purchases in our stores, through the provision of a credit card.

We do, however, provide added-value services to credit card members, such as a credit balance retention program, an accidental death and dismemberment insurance program, and so on.

We try to match the services we have with the customer’s requirements, and obviously paramount in all of that is the prediction of the customer’s interest.

What we would like to do is ensure we are on the high ground of privacy protection for our customers. So anything relating to the area of privacy we want to be absolutely up to speed on and even leading the pack, if possible.

It is an issue because there have been other organizations that have not respected the privacy of Canadian consumers.

However, the Canadian Direct Marketing Association has been proactive in developing a privacy code that is one of the leading examples of the world.

Other countries, including the u.s., have not taken that proactive approach, and that has created tremendous consumer backlash.

You cannot provide the same high quality services to your customers if they are revolting against that distribution channel.

I don’t think Canadians can ever assume we have the market cornered on how to improve the protection of our customers’ privacy.

The u.s. is ahead of the Canadian direct marketing industry in many ways, and if they are applying some of that learning to the privacy issue, we would like to understand what they are doing.

We would like to monitor what is going on, and understand the nature of their concerns, so we can make sure we can proactively address them when interacting with our customers.