BCP celebrates 30th

Montreal: As BCP Strategy-Creativity prepares to celebrate its 30th anniversary at a gala reception on the evening of Nov. 25, the agency, whose symbol is a majestic lion, appears ready to roar straight through to the new year.At a recent launch...

Montreal: As BCP Strategy-Creativity prepares to celebrate its 30th anniversary at a gala reception on the evening of Nov. 25, the agency, whose symbol is a majestic lion, appears ready to roar straight through to the new year.

At a recent launch of a new 50-minute video highlighting 30 years of bcp advertising, Yves Gougoux, chairman and chief executive officer, said the agency is on the verge of buying a small- to mid-size operation in the Toronto market.

Gougoux reports 7% to 8% growth for bcp in 1993, bringing capitalized billings to $170 million, including $25 million from Paris-based affiliate Huret-Streliski.

In October, the agency turned in a decisive effort on behalf of the federal Liberal party, while earlier, in September, the advertising industry in France named Huret-Streliski ‘best young agency of the year.’

Gougoux says new business in 1993 mainly came from established clients, including La Brasserie Molson O’Keefe, specifically the launch of Black Ice and the new amber beer, La Rousse, Chrysler and the Liberals.

No undue favors

Commenting on the election of the Liberals, Gougoux said he does not expect any undue favors from the new federal government, but added the 1984 election of the Progressive Conservative party cost bcp $17 million in business.

bcp was founded in 1963 by Jacques Bouchard, Jean-Paul Champagne and Pierre Pelletier.

Bouchard sold his majority shares in the agency to Gougoux in 1989.

bcp’s highlight video is being presented at Cinema Parallele, Nov. 15-17.