Magazine Top Ten

This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.Sept. 1992 - Sept. 1993Decorating-FrenchDecormag, Idees Maison, Decor. Chez Soi, Renovation Bricol.Multi Luminaire 84La Z Boy...

This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.

Sept. 1992 – Sept. 1993

Decorating-French

Decormag, Idees Maison, Decor. Chez Soi, Renovation Bricol.

Multi Luminaire 84

La Z Boy 34

Multi Meubles 25

Ikea 24

Montreal Furniture 22

Moen 22

Armstrong 21

Busy Bee 20

Meubles Laurier 20

Toyota 20

General Interest-Eng.

Macleans, Readers Digest, Sat. Night, Time, TV Guide, Enroute, Canadian, Inside Guide

Chrysler 181

GM 174

Toyota 170

Columbia House 168

Mazda 118

Franklin Mint 116

Bradford E. 110

Ikea 94

Unilever 94

FBM Dist. 81

General-French

L’Actualite, Selection, TV Hebdo

Atlas Editions 85

Columbia House 78

Toyota 76

GM 67

Grolier 60

Mazda 58

Unilever 51

Pub. Charlesroi 50

Radio-Quebec 46

Kraft 45

Chrysler 41

Leisure-English

Canadian Business, Financial Post Magazine, Report on Business, Profit

Chrysler 66

GM 62

Toyota 59

IBM 58

Canon 55

Telecom 40

Cadet 35

Royal Bank 34

Mercedes Benz 30

Compaq 29

Polaroid 28

Computer Assoc. 28

This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.