The following is a breakdown of winners

The following is a breakdown of winners in Strategy's second annual survey to recognize corporate and individual achievements in media planning and buying.Best Media OperationMcKim Media Group (Gold)Media Buying Services (Silver)Harrison Young Pesonen & Newell (Bronze)Best Media DirectorDavid Cairns, Chiat/Day (Gold)Sunni...

The following is a breakdown of winners in Strategy’s second annual survey to recognize corporate and individual achievements in media planning and buying.

Best Media Operation

McKim Media Group (Gold)

Media Buying Services (Silver)

Harrison Young Pesonen & Newell (Bronze)

Best Media Director

David Cairns, Chiat/Day (Gold)

Sunni Boot, Optimedia (Silver)

Bruce Baumann, Saatchi & Saatchi (Bronze)

Best in Broadcast

Susan Armer, Chiat/Day

Best in Print

Robert Jack, McKim Media Group

Best in Outdoor

Jennifer Freeman, Leo Burnett

Best in Research/Trendwatching

Hugh Dow, Initiative Media

Best Media Operation, Quebec (tie)

Media Buying Services

Strategem Media Investment

Best Media Director, Quebec

Jacques Dorion, Strategem Media Investment

In interviews which follow, we asked McKim Media Group President Ann Boden and David Cairns, vice-president and media director at Chiat/Day, to comment on the emergence of the media department as the new centre of importance in advertising agency operations.

We asked representatives of the remaining media operations to respond to the question, ‘What does it take to be top media operation today’?

We asked the individuals in each category to tell us their philosophy with respect to media planning and buying and how that fits in with the changing demands and expectations of clients.