News In Brief

Sleeman picks PromanadSleeman Brewing & Malting of Guelph, Ont. has named Promanad Communications of Toronto as agency-of-record.Sleeman has been handling its account in-house since splitting with Geoffrey B. Roche & Partners of Toronto this past May after just six months.Labatt stays...

Sleeman picks Promanad

Sleeman Brewing & Malting of Guelph, Ont. has named Promanad Communications of Toronto as agency-of-record.

Sleeman has been handling its account in-house since splitting with Geoffrey B. Roche & Partners of Toronto this past May after just six months.

Labatt stays with Y&R Toronto

labatt Breweries of Canada has cut its list of Quebec agencies to two from three.

Labatt has dropped Young & Rubicam of Montreal (Budweiser) and retained the shops it has worked with longest, PALM Publicite Marketing (Labatt 50 and .5, Wildcat and O’Douls) and PNMD/Publitel (Bleue and Ice.)

palm will now be handling Budweiser.

Revlon to name new agency

revlon Canada has split with Foster Advertising after more than six years.

Melinda Wells-DeRocher, vice-president of marketing for Revlon, says the company will announce a new agency in the new year.

One of the agencies in line to take over the business is Prism Communications of Toronto.

Sparrow spars with Marbury

the u.s. newspaper, The Boston Globe, is suing Sparrow Communications, a small Charlottetown communications firm, for $35,000.

In turn, Sparrow President Tom Walker says he is investigating bringing a lawsuit against Toronto’s Marbury Advertising Communications for the unpaid bill and damages to the company’s reputation.

The Globe wants to get paid for ads placed in the newspaper last year on behalf of the P.E.I. Department of Tourism.

In 1989, Sparrow and Marbury formed a joint venture called Marbury Atlantic Advertising Communications to handle the tourism account, with media placed by CNC Media Services of Toronto, a Marbury subsidiary.

Sparrow, which previously had the assignment alone from 1982-86, was slapped with the lawsuit because it signed as guarantor, using its previous credit history with the Globe, so the Marbury group could get credit approval to place the advertising.

Walker says funds were forwarded to cnc to pay the bill and that the debt has always been Marbury’s responsibility.

He says this will end up in court, rather than being settled on a business basis because Marbury will not tell him what happened to the $35,000, or if there any other outstanding debts.

Gerry Kane, Marbury president and creative director, is not commenting on the situation.

New BSB agency for Quebec

backer Spielvogel Bates Canada and five Quebec advertising and marketing veterans have formed a joint venture partnership called Armada BSB Monde to replace the Montreal office of BSB Canada.

The new arrangement, similiar to the one announced last month by MacLaren:Lintas and its Quebec subsidiary, gives the Quebec partners majority ownership, and the Toronto-based agency a truly Quebec presence.