This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.
Oct. 1992-Oct. 1993
General-English
Macleans, Readers Digest, Sat. Night, Time, TV Guide, enRoute, Canadian, Inside Guide
Chrysler 177
Toyota 172
Columbia House 168
GM 160
Franklin Mint 122
Bradford Exchange 110
Mazda 104
Ikea 86
Unilever 84
Ford 77
Leisure-English
Destinations, Equinox,
Harrowsmith, Cdn. Geo., City & Country, Homes, Select Homes Food, Cdn. House & Home
GM 79
Ikea 74
Chrysler 45
Moen 38
Added Touch 36
Toyota 36
La Z Boy 29
Gilbey’s 28
Nikon 26
Mexico Tourism/
Sears, Unilever ea. 24
Outdoor-English
Ontario Out of Doors, Outdoor Cda
Yamaha 21
Bradford Exchange 18
Dupont 16
Bass N Buddy 16
GM 15
Suzuki 15
FBM Dist. 12
Gov’t Canada 12
Brunswick 11
Franklin Mint 10
Urban-English
Toronto Life, Vancouver, Western Living
Ikea 68
USTTA 52
The Bay 51
GM 45
Holt Renfrew 33
Volkswagen 32
H. Walker & Sons 31
Mercedes Benz 30
Cdn. Airlines 29
T. Eaton Co. 28
Decorating-French
Decormag, Les Idees Maison, Decoration Chez Soi, Renovation Bricol
Multi Luminaire 76
La Z Boy 32
Ikea 26
GM 25
Moen 22
Armstrong 21
Montreal Furniture 20
Busy Bee Machine 20
Zytco 20
Sears 19
This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business-to-business publications each month. Publishers, advertisers or agencies wishing more information should contact Kelly Orde at (416) 620-1965.
