This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.

Oct. 1992-Oct. 1993

General-English

Macleans, Readers Digest, Sat. Night, Time, TV Guide, enRoute, Canadian, Inside Guide

Chrysler 177

Toyota 172

Columbia House 168

GM 160

Franklin Mint 122

Bradford Exchange 110

Mazda 104

Ikea 86

Unilever 84

Ford 77

Leisure-English

Destinations, Equinox,

Harrowsmith, Cdn. Geo., City & Country, Homes, Select Homes Food, Cdn. House & Home

GM 79

Ikea 74

Chrysler 45

Moen 38

Added Touch 36

Toyota 36

La Z Boy 29

Gilbey’s 28

Nikon 26

Mexico Tourism/

Sears, Unilever ea. 24

Outdoor-English

Ontario Out of Doors, Outdoor Cda

Yamaha 21

Bradford Exchange 18

Dupont 16

Bass N Buddy 16

GM 15

Suzuki 15

FBM Dist. 12

Gov’t Canada 12

Brunswick 11

Franklin Mint 10

Urban-English

Toronto Life, Vancouver, Western Living

Ikea 68

USTTA 52

The Bay 51

GM 45

Holt Renfrew 33

Volkswagen 32

H. Walker & Sons 31

Mercedes Benz 30

Cdn. Airlines 29

T. Eaton Co. 28

Decorating-French

Decormag, Les Idees Maison, Decoration Chez Soi, Renovation Bricol

Multi Luminaire 76

La Z Boy 32

Ikea 26

GM 25

Moen 22

Armstrong 21

Montreal Furniture 20

Busy Bee Machine 20

Zytco 20

Sears 19

This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business-to-business publications each month. Publishers, advertisers or agencies wishing more information should contact Kelly Orde at (416) 620-1965.