Symposium designed to train sailing instructors

David G. Wilkinson is president of The Wilkinson Group, a Toronto-based international event marketing, education and strategic planning company.Norm MacNeil is research co-ordinator for the Event Marketing column, which appears in each issue. Contributions, ideas, media releases and feedback should be...

David G. Wilkinson is president of The Wilkinson Group, a Toronto-based international event marketing, education and strategic planning company.

Norm MacNeil is research co-ordinator for the Event Marketing column, which appears in each issue. Contributions, ideas, media releases and feedback should be directed to Norman at (416) 510-1692, or fax (416) 510-1694.

The Canadian Yachting Association is pleased to announce that Mustang Survival will be the title sponsor of the cya’s Annual Sail Training Symposium to be held at the Bedford Basin Yacht Club in Halifax on Feb. 12-13.

The symposium, which has been developed by the Canadian Yachting Association, is focussed on the training of volunteers, instructors and parents who run club sailing programs from across Canada.

Topics include: effective budgeting, hiring instructors, how to make sailing programs fun, and safety in sail training programs.

Mustang Survival, Canada’s top supplier of marine flotation and hypothermia protection equipment to the leisure, military and industrial markets sees the symposium as an excellent audience delivery system.

It will be providing hypothermia, marine safety and product information through the symposium and the cya membership.

Feedback from cya members will also be used to enhance product development and ensure Mustang Survival performance standards are maintained and continually improved.

For sponsorship information, contact Brian Lane at the cya at (613) 748-5687.

Tip-toe through the tulips

The 43rd Annual Canadian Tulip Festival, the world’s largest with three million flowers, will be held at Major’s Hill Park in Ottawa on May 18-23.

The 1994 festival marks the 400th anniversary of Turkish tulips first blooming in the Netherlands and will focus on the tulip’s 2000-year-old Turkish origins.

The event features an authentic Turkish village, kids’ town, flotilla, concerts and field trips for schoolchildren.

Sponsors have the chance to tie in to the many feature attractions at the event, with options including presenting, major, venue, official supplier and tribute sponsorships.

This event, which boasts 600,000 visitors, has many sponsorship opportunities still available on a first-come, first-served basis.

Sponsors will benefit through on-site signage, vip ticket packages, media exposure, sampling, p.o.p. signage, circular couponing and cross-promotion opportunities.

Current sponsors for this event include: Constitution Square, IBM-Turkey, FBM Distillers, Maclean Hunter Cable TV, Metropolitan Life, Ontario Pork, McDonald’s Restaurants of Canada, Pepsi-Cola, Pizza Hut, Gallop + Gallop, and more.

For more information, contact Richard Latham at (613) 567-5757.