U.S. home shoppers get new networks

Another home shopping channel is being launched in the u.s. as Canada's regulator continues to ponder how such services here should be licensed.Home Shopping Network's new service, Television Shopping Mall, wants to sell name brand merchandise to an affluent audience starting...

Another home shopping channel is being launched in the u.s. as Canada’s regulator continues to ponder how such services here should be licensed.

Home Shopping Network’s new service, Television Shopping Mall, wants to sell name brand merchandise to an affluent audience starting this summer.

The St. Petersburg, Fla.-based Home Shopping Network is in 60 million American households and is that country’s largest player.

Also due this summer is another upmarket home shopping service from QVC Network in West Chester, Pa.

Retailers R.H. Macy and Nordstrom are also planning their own tv shopping channels, as are Time Warner and Spiegel, the huge u.s. catalogue operation.

Time and Spiegel will sell merchandise from such companies as Neiman Marcus and Crate & Barrel, and from Spiegel subsidiary Eddie Bauer, the outdoor and sportswear firm.

Full motion

Unlike the Federal Communications Commission, the crtc’s American counterpart, the regulator in this country does not allow home shopping channels to use full motion.

Home shopping channels in Canada use still photography and voiceovers to sell their products. DC