This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.
Dec. 1992 – Dec. 1993
General-English
Macleans, Readers Digest, Sat. Night, Time, TV Guide, enRoute, Canadian, Inside Guide
Columbia House 180
Toyota 161
Chrysler 142
GM 119
Franklin Mint 119
Bradford Exchange 103
Mazda 95
Ikea 81
Ford 79
Kraft 76
Leisure-English
Destinations, Equinox,
Harrowsmith, Cdn. Geo., City & Country, Homes, Select Homes Food, Cdn. House & Home
Ikea 66
GM 51
Chrysler 36
Holt Renfrew 33
Moen 32
La Z Boy 26
Gilbeys 25
Nestle 24
Colombian Coffee 24
Mexico Tourism 24
Sears, Toyota ea. 24
General-French
L’actualite, Selection, TV Hebdo
Columbia House 84
GM 80
Atlas Editions 65
Grolier 60
Toyota 60
Pub Charlesroi 58
Chrysler 46
Ikea 46
Mazda 44
Radio Canada 43
Ford 43
Urban-English
Toronto Life, Vancouver, Western Living
Holt Renfrew 64
USTTA 52
T. Eaton Co. 48
Ikea 44
Cdn. Airlines 39
GM 38
The Bay 33
Volkswagen 28
Ford 23
Mercedes Benz 23
Decorating-French
Decormag, Les Idees Maison, Decoration Chez Soi, Renovation Bricolage
Multi Luminaire 68
GM 43
La Z Boy 40
Sears 36
Ikea 28
Promo Indus. Meubles 24
Zytco 24
Busy Bee Machine 20
Jaymar Furniture 20
Moen 20
Multi Meubles 19
This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business-to-business publications each month. Publishers, advertisers or agencies wishing more information should contact Kelly Orde at (416) 620-1965.
