This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.

Dec. 1992 – Dec. 1993

General-English

Macleans, Readers Digest, Sat. Night, Time, TV Guide, enRoute, Canadian, Inside Guide

Columbia House 180

Toyota 161

Chrysler 142

GM 119

Franklin Mint 119

Bradford Exchange 103

Mazda 95

Ikea 81

Ford 79

Kraft 76

Leisure-English

Destinations, Equinox,

Harrowsmith, Cdn. Geo., City & Country, Homes, Select Homes Food, Cdn. House & Home

Ikea 66

GM 51

Chrysler 36

Holt Renfrew 33

Moen 32

La Z Boy 26

Gilbeys 25

Nestle 24

Colombian Coffee 24

Mexico Tourism 24

Sears, Toyota ea. 24

General-French

L’actualite, Selection, TV Hebdo

Columbia House 84

GM 80

Atlas Editions 65

Grolier 60

Toyota 60

Pub Charlesroi 58

Chrysler 46

Ikea 46

Mazda 44

Radio Canada 43

Ford 43

Urban-English

Toronto Life, Vancouver, Western Living

Holt Renfrew 64

USTTA 52

T. Eaton Co. 48

Ikea 44

Cdn. Airlines 39

GM 38

The Bay 33

Volkswagen 28

Ford 23

Mercedes Benz 23

Decorating-French

Decormag, Les Idees Maison, Decoration Chez Soi, Renovation Bricolage

Multi Luminaire 68

GM 43

La Z Boy 40

Sears 36

Ikea 28

Promo Indus. Meubles 24

Zytco 24

Busy Bee Machine 20

Jaymar Furniture 20

Moen 20

Multi Meubles 19

This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business-to-business publications each month. Publishers, advertisers or agencies wishing more information should contact Kelly Orde at (416) 620-1965.