Survey highlights drug issues

A survey of pharmaceutical manufacturers, doctors and pharmacists shows all three agree consumers are more knowledgeable, and want to know more, about the drugs they are taking.The survey, conducted late last year by Toronto package design firm Spencer Francey Peters, also...

A survey of pharmaceutical manufacturers, doctors and pharmacists shows all three agree consumers are more knowledgeable, and want to know more, about the drugs they are taking.

The survey, conducted late last year by Toronto package design firm Spencer Francey Peters, also shows the three groups believe improved legibility in drug packaging should be given top priority in light of the aging population.

The results were based on 100 responses from the three groups of professionals.

With the recent increase in the number of drugs shifting from prescripion to over-the-counter status, there have been growing concerns about patient understanding of how to use the drugs properly.

sps says it conducted the survey to aid companies in dealing with switchover issues by helping them adapt their packaging.

Findings from pharmacists show a significant majority evaluate products by literature support alone – focussing mainly on side effects.

Doctors say they are concerned to know more about side effects and research support.

As well, doctors say they are concerned about the high cost of drugs.

Pharmaceutical manufacturers were confident of gaining the attention of ‘key influencers’ by being knowledgeable about their products and by providing ‘good and trusting support and services.’

The manufacturers also said they would like to see a greater emphasis on brand names to better educate consumers to be more aware of drug brands as well as the company that researches, creates and makes the products.