Researcher starts own firm

A top researcher with Angus Reid Group in Toronto has submitted her resignation and hung out a shingle of her own.Ruth Corbin, who joined Angus Reid four years ago as an executive vice-president and left Feb. 18 as chief operating officer,...

A top researcher with Angus Reid Group in Toronto has submitted her resignation and hung out a shingle of her own.

Ruth Corbin, who joined Angus Reid four years ago as an executive vice-president and left Feb. 18 as chief operating officer, says her new firm, Decision Resources, will be a ‘business intelligence’ company.

‘It will conduct research and analysis and turn them into intelligence,’ says Corbin, adding ‘the company is devoted to helping businesses and their managers feel smarter and more confident in the investment risks they take.’

Corbin holds a bachelor of science degree in mathematics from the University of Toronto and a master’s degree in applied math and a ph.d. in psychology from McGill University in Montreal.

She has also held teaching positions with two universities, including her current post as an adjunct professor in the faculty of management at U of T.

Between 1985-90, she worked in the sales and marketing departments of the Royal Bank, rising to vice-president and managing partner, reporting to the chief operating officer.

Her earlier work experience included stints at CNCP Telecommunications, Telecom Canada and Bell Canada.

According to Corbin, Decision Resources will act as a research broker with no field force or data collection capacity for at least three years.

One of the new firm’s first clients will be Angus Reid.

Corbin will complete work on a number of projects she had under way for Angus Reid clients before her departure.

Corbin says her plans for 1994 include hiring at least two researchers and pursuing a strategic alliance with an established firm. PA