Magazine Top Ten

This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.Jan. 1993 - Jan. 1994Women's-EnglishCdn. Living, Chatelaine, Flare, Homemakers, Toronto Life Fashion, Images, You VerveProcter &...

This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.

Jan. 1993 – Jan. 1994

Women’s-English

Cdn. Living, Chatelaine, Flare, Homemakers, Toronto Life Fashion, Images, You Verve

Procter & Gamble 375

Cosmair 344

The Bay 172

Revlon 160

Unilever 156

Kraft 141

Sears 122

T. Eaton Co. 119

Robin Hood 96

Prof.Phar/Bradford/

Cdn. Cos.Toil. ea. 80

Women’s-French

Chatelaine Fr., Clin d’oeil, Coup de pouce/ext., Madame au foyer, Femme Plus, Elle Que., L’essentiel, Filles d’auj.

Cosmair 397

Procter & Gamble 269

Unilever 141

T. Eaton Co. 114

Sears 113

The Bay 108

Tristan 94

Bristol Myers 93

Prof. Phar. 92

Kraft 77

Ikea 73

Urban-English

Toronto Life, Vancouver, Western Living

Onward Mul. 10

Toronto Symphony 10

Colombian Coffee 10

Mark James 10

Pusateri’s 10

CFM Inc. 9.4

American Standard 9

Best Foods 9

Horseshoe Valley 9

Cosmair 9

General-French

L’Actualite, Selection, TV Hebdo

Columbia House 96

GM 82

Pub. Charlesroi 64

Grolier 60

Toyota 60

Atlas Editions 53

Chrysler 49

Ikea 46

Mazda 44

Ford 43

This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business-to-business publications each month. Publishers, advertisers or agencies wishing more information should contact Kelly Orde at (416) 620-1965.