For the record…

Egg Marketing picks 3 shopsThe ottawa-based Canadian Egg Marketing Agency has chosen a team of three agencies for its account.Geoffrey B. Roche & Partners Advertising of Toronto is the head creative agency, TamTam of Montreal takes care of the French-language portion,...

Egg Marketing picks 3 shops

The ottawa-based Canadian Egg Marketing Agency has chosen a team of three agencies for its account.

Geoffrey B. Roche & Partners Advertising of Toronto is the head creative agency, TamTam of Montreal takes care of the French-language portion, and Harrison Young Pesonen & Newell has the media buying assignment.

Cossette Communication-Marketing previously handled all aspects of the business.

The national agency is run by producers to manage the production, pricing and distribution of eggs.

BCP gets Molson Dry

BCP Strategy-Creativity now has both English- and French-language assignments for Molson Dry after a review of the brand in Quebec by Molson Breweries.

In addition, Cossette Communication-Marketing has been chosen to handle special projects for Molson Dry.

Also on the short-list were Montreal agencies Auger Babeux FCB and incumbent MacLaren:Lintas, which has handled Molson Dry since its Quebec introduction in 1990.

bcp’s Toronto office (formerly Robert Kyle) has the English portion of the business.

Taxi plays tennis

Tennis Canada has picked Taxi – The Agency, Montreal and Toronto, to handle advertising for the Player’s Ltd. International Men’s Tennis Championship and Matinee Ltd. International Women’s Tennis Championships.

This is a new account. Earlier this year, sponsors Player’s and Matinee transferred the advertising responsibility for the tournaments to Tennis Canada, which owns and operates all other aspects of the championships.

The Player’s tournament takes place in Toronto this July, followed by the Matinee championship in Montreal in August.

SMS by a nose

Scali McCabe Sloves, Vancouver was the winner in the horse race to be the first agency for the Pacific Racing Association’s Hastings Park Race Course and is now preparing for opening day, April 13.

The racing association is a Crown corporation that was set up last year to operate a thoroughbred horse racing track at the Pacific National Exhibition grounds in Vancouver.

CME again in NA

Minneapolis-based cme-khbb has reverted to the more recognizable name Campbell Mithun Esty in North America, while operations in the u.k. and Europe continue as cme-khbb.

The agency became cme-khbb when Saatchi & Saatchi PLC merged cme with another one of its networks, London-based khbb, in 1992.

Tokyo firm opens Vancouver office

Yugengaisha Fireworks, a Tokyo-based communications company started in 1988 by Canadian Tom Stulberg, has opened an office in Vancouver called Fireworks Productions.

Fireworks handles product launches, incentive/hospitality events, corporate meetings and audio/visual and multimedia production.

The company is also looking to help companies wanting to expand into Asia, and to take advantage of the rising value of the Japanese yen by searching out North American creative services and products for Japan-based corporations.

Vintages picks Gee Jeffery

Gee Jeffery & Partners of Toronto has been awarded the Vintages business after a review that included Axmith McIntyre Wicht and Geoffrey B. Roche & Partners Advertising on the short-list.

The account, estimated at $500,000 over a two-year term, was previously handled in-house.

Vintages, the fine wine, spirits and premium beer division of the Liquor Control Board of Ontario, operates four free-standing stores and sections in 100 liquor stores across Ontario.

THinc. to launch product

PhotoSphere Software of Vancouver has hired THinc. Advertising, also of Vancouver, to launch PhotoSphere, a new product which provides stock images on cd-rom for use by graphic designers, art directors and multimedia firms.

THinc. is handling direct mail and print advertising, as well as logo design and packaging.

New business for Case

Markham, Ont. software company Hummingbird Communications has given its more than $1 million account to The Case for Advertising, Toronto.

Hummingbird markets PC X-Server software, which allows pcs to network with larger computers and workstations.

Case launched four-color, double-page ads this month in North American and European computing magazines.

Plans also include direct response and dealer co-op campaigns.

New chairman for ICA

Rob Lawrie, president of SMW Advertising of Toronto, has been elected chairman of the board of the Institute of Canadian Advertising for a two-year term, replacing Rupert Brendon, chairman and chief executive officer of D’Arcy Masius Benton & Bowles.

The ica, formed in 1905, is the national industry association for full-service ad agencies in Canada.

New business for Veritas

Veritas Communications has been hired by Lederle Consumer Health Products to create a new visual identity for the company and handle patient, professional and media relations.

Lederle Consumer Health is part of Lederle Laboratories Division, Cyanamid Canada.

Veritas was formed by mdc last year.

New address for design firm

Campbell Sheffield Design will have a new address as of April 1: 130 Spadina Ave., Suite 801, Toronto M5V 2L4.

New retail agency

A new retail marketing agency called General Store was opened this past January in Toronto by Davis Gravelsins and Cate Fair Matthews and backed by Octagon Industries, a publicly traded company which markets the Digital 8′s point-of-purchase system.

General Store provides creative assistance to Octagon customers and is building its own client base.

Clients include Fairweather Fashion Outlet and Fairweather division Fashion Rack, Consumers Distributing, Dairy Queen, Coca-Cola, Beckers and Neilson Cadbury, as well as u.s. retailers at&t, Foodsave, The Pantry and ’84 Lumber.

General Store can be reached at (416) 534-5838.

Old ads now art

The Ephemera Society of Canada and the Metropolitan Toronto Reference Library are presenting The Art of Persuasion: The Design and Psychology of Early Advertising Ephemera at The Gallery of the library until April 16.

Featured are catalogues, posters, advertising novelties and packaging including a 1919 flyer for Eaton’s Mid-Summer Sales, an 1893 ad for excursions on the Canadian Pacific Railway and turn-of-the-century postcards advertising everything from the Royal York Hotel to Gillette Safety Razors.