This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.

Jan. 1993 – Jan. 1994

Business-English

Canadian Business, Financial Post Mag., Report on Business, Profit

Cdn. Airlines 54

Chrysler 50

GM 50

Toyota 41

Royal Bank 38

Telecom 36

IBM 34

Government of Canada 30

Compaq 29

Dofasco 28

Leisure-English

Destinations, Equinox,

Harrowsmith, Cdn. Geo., City & Country, Homes, Select Homes Food, Cdn. House & Home

Added Touch 82

Ikea 66

GM 45

Holt Renfrew 33

Moen 32

Gilbeys 28

Toyota 26

La Z Boy 26

Nestle, Chrysler, Sears,

Colombian Coffee

Mexico Tourism ea. 24

Outdoor-English

Ontario Out of Doors, Outdoor Canada

Yamaha 23

Brunswick 18

Bass N Buddy 16

Bradford Exchange 16

Dupont 14

Suzuki 14

Northeast Angler 13

FBM Dist. 12

Chrysler 10

Normark 9.1

Business-French

A+, Commerce, PME Magazine

GM 52

Province of Que. 46

Toyota 40

Compaq 34

Telecom 33

Desjardins 27

Royal Bank 26

Chrysler 26

Univ. Quebec 25

Hydro Quebec 24

Decorating -French

Decormag, Les Idees Maison, Decoration Chez Soi, Renovation Bricol

Multi Luminaire 68

GM 47

La Z Boy 39

Sears 36

Ikea 28

Promo Indus. Meubles 24

Zytco 24

Busy Bee Machine 20

Jaymar Furniture 20

Moen 20

Armstrong 17

This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business-to-business publications each month. Publishers, advertisers or agencies wishing more information should contact Kelly Orde at (416) 620-1965.