Index of households with 3+ members who shop at food warehouses: 109
Households with one member: 69
Index of Montrealers who shop at specialty clothing stores: 123
Toronto: 103
Percentage of females wearing dentures: 33. Males: 26
Index of French-Canadians who drink fresh orange juice daily: 151
Drink frozen orange juice: 91
– Per cent of adults who buy lottery tickets 1+ times a week: 31
– Index of senior managers/owners who have given brandy/cognac as a gift in the past 12 months: 167
– Index of adults with household incomes over $75,000 who have been involved in business purchase decisions in the past 12 months: 213
Per cent of adults in Atlantic Canada who did home improvements in the past 12 years: 62
Index of Quebecers who had their last oil change done by an independent mechanic: 144
Index of adults in Vancouver who have sent flowers by wire as a gift in the past 12 months: 119
Index of English-Canadians who visited the Bahamas or Caribbean on vacation in the past three years: 114. French-Canadians: 72
Index of adults with teenagers in the household who have a home computer: 158
Per cent of females in PMB ’86 who golf: 11. PMB ’93: 14
An ‘index’ figure in this column shows how a particular measure relates to the relevant population. It indicates whether the figure is above average (over 100) or below the average (under 100).
The PMB Index provides a snapshot of how Canadians think and behave. For more information, please call Joanne Van der Burgt at (416) 961-3205.
