For the record…

Suzuki still up for grabsSuzuki Canada, of Richmond Hill, Ont., is still without a creative agency and will be using freelancers now through June. The car maker began a review in January of this year after splitting with Harrod & Mirlin,...

Suzuki still up for grabs

Suzuki Canada, of Richmond Hill, Ont., is still without a creative agency and will be using freelancers now through June. The car maker began a review in January of this year after splitting with Harrod & Mirlin, its agency of nearly two years, a move which resulted in its $5-million media assignment going to Genesis Media of Toronto for a one-year term. Media Buying Services was also on the short-list. Vickers & Benson, which had been tabbed by Suzuki for the creative assignment, declined to pursue that opportunity.

Burger King U.S. picks Ammirati

Ammirati & Puris, New York, has won the creative portion of the US$150-million Burger King account after a review started last October. Media buying stays with previous creative agency, D’Arcy Masius Benton & Bowles. When the review began last fall, Drew Sansom, director of marketing for Burger King Canada, said the Canadian and u.s. companies were autonomous and there would be no review in Canada. dmb&b, of Toronto, handles the English-language Canadian account, which consists primarily of outdoor and radio. Marketel has the French portion of the business.

Y&R gets Clorox Canada

Young & Rubicam, Toronto, has been assigned the Canadian portion of The Clorox Company business, estimated at $5 million for 1994-95. Clorox brands include Hidden Valley Ranch Salad Dressings and cleaning products Pine Sol, Tilex, S.O.S, Soft Scrub and Liquid Plumr. Ash Smith & Associates previously handled Pine Sol, and Rubel & Schwab, S.O.S. California-based Clorox is establishing a Canadian marketing unit to handle the products, which formerly had been represented in Canada by Associated Brands.

Weaver Tanner builds homes

Weaver Tanner & Miller, based in Kitchener, Ont., has signed a three-year pro-bono agreement with Habitat for Humanity Canada. Established in 1985, Habitat for Humanity Canada is a non-profit, non-governmental organization that seeks to build affordable housing and provide interest-free mortgages for Canadian families in need.

BCP gets crafty

bcp Toronto has been signed by The One of a Kind Canadian Craft Show, a 20-year-old Toronto event, as its first ad agency. The show features Canadian artisans each year before Christmas in the Automotive Building at Toronto’s Exhibition Place.

Healthcare agency starts up

FCB Canada has opened a healthcare communications agency in its Toronto office called Vicom FCB, which is an offshoot of operations in San Francisco and New York. Vicom FCB is headed by David Goldfarb as managing director. Goldfarb has nearly 10 years’ experience in healthcare as a writer and creative director on pharmaceutical and over-the-counter accounts.

Firm handles foreign market

Dworkin Zand Dingwall & Associates is a new Toronto full service marketing/public relations firm that is devoted to helping clients entering or expanding to a foreign market. The company pools the talent of Larry Dworkin, president of Dworkin Communications, who has more than 20 years’ experience; David Zand, a 35-year veteran of marketing and advertising; and James Dingwall, a writer who has worked for government and public sector clients for the past 15 years. The new firm can be reached at (416) 630-7600 or fax (416) 398-1920.

Desktop video awards

Radius Inc. Canada is sponsoring the first annual Radius Desktop Video Awards to recognize excellence and innovation in Macintosh desktop production. The awards ceremony will be May 26, in conjunction with Multimedia ’94, taking place at the Metro Toronto Convention Centre. Deadline for submissions is May 6. For more information or entry forms, contact Susan Taylor at (416) 368-6880.

Sega appoints Temple Scott

Sega of Canada, the video game company based in Richmond Hill, Ont., has picked Temple Scott Associates of Toronto to handle its public relations, public affairs and issues management work. Sega’s relationship with Berger & Associates ended April 1. Canadian advertising comes from Goodby Berlin Silverstein of San Francisco, the agency used by its u.s. parent, with placement handled by Media Experts of Montreal.

Saffer gets Service Merchandise

The Saffer Group of Toronto battled five u.s. agencies to win the US$25-million account of Tennessee-based retail chain Service Merchandise Company.

On the short-list were New York agencies Ayer, D’Arcy Masius Benton & Bowles, and Grey, along with McCann-Erickson of Atlanta and incumbent Ingalls Quinn & Johnson of Boston.

From Toronto, Saffer will handle all strategy, creative and media for the company, which operates 390 stores in 37 states.

Service Merchandise, one of the leading jewellers in the u.s. and the country’s largest catalogue store chain, reported 1993 sales in excess of US$3.8 billion.