This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.
Feb. 1993 – Feb. 1994
General-English
Macleans, Readers Digest, Sat. Night, Time, TV Guide, enRoute, Canadian, Acumen
Columbia House 180
Chrysler 163
Toyota 157
Franklin Mint 126
GM 107
Bradford Exchange 100
Mazda 96
Ikea 86
Canadian Airlines 69
Kraft 68
Women’s-French
Chatelaine, Clin d’oeil, Coup de pouce/ext., Mme au foyer, Femme plus, Elle Que, L’Essentiel, Filles d’aujourd’hui
Cosmair 394
Procter & Gamble 255
Unilever 157
Sears 113
The Bay 108
T. Eaton Co. 102
Tristan 94
Bristol Myers 93
Prof. Phar. 91
Ikea 75
General-French
L’actualite, Selection, TV Hebdo
Columbia House 96
GM 84
Grolier 60
Toyota 59
Atlas Editions 50
Chrysler 48
Pub Charlesroi 48
Ikea 46
Mazda 44
Radio Quebec 42
Radio Canada 39
Business-French
A+, Commerce, PME Magazine
GM 54
Province of Que. 45
Toyota 40
Telecom 36
Compaq 35
Hydro Quebec 29
Chrysler 26
Desjardins 25
Univ. Quebec 25
Royal Bank 25
Women’s-English
Canadian Living, Chatelaine, Flare, Homemakers,
T.O. Life Fashion, Images, You Verve
Procter & Gamble 373
Cosmair 335
The Bay 175
Unilever 163
Revlon 160
Kraft 131
Sears 122
T. Eaton Co. 109
Robin Hood 96
Bradford Exchange 84
This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business-to-business publications each month. Publishers, advertisers or agencies wishing more information should contact Kelly Orde at (416) 620-1965.
