This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.

Feb. 1993 – Feb. 1994

General-English

Macleans, Readers Digest, Sat. Night, Time, TV Guide, enRoute, Canadian, Acumen

Columbia House 180

Chrysler 163

Toyota 157

Franklin Mint 126

GM 107

Bradford Exchange 100

Mazda 96

Ikea 86

Canadian Airlines 69

Kraft 68

Women’s-French

Chatelaine, Clin d’oeil, Coup de pouce/ext., Mme au foyer, Femme plus, Elle Que, L’Essentiel, Filles d’aujourd’hui

Cosmair 394

Procter & Gamble 255

Unilever 157

Sears 113

The Bay 108

T. Eaton Co. 102

Tristan 94

Bristol Myers 93

Prof. Phar. 91

Ikea 75

General-French

L’actualite, Selection, TV Hebdo

Columbia House 96

GM 84

Grolier 60

Toyota 59

Atlas Editions 50

Chrysler 48

Pub Charlesroi 48

Ikea 46

Mazda 44

Radio Quebec 42

Radio Canada 39

Business-French

A+, Commerce, PME Magazine

GM 54

Province of Que. 45

Toyota 40

Telecom 36

Compaq 35

Hydro Quebec 29

Chrysler 26

Desjardins 25

Univ. Quebec 25

Royal Bank 25

Women’s-English

Canadian Living, Chatelaine, Flare, Homemakers,

T.O. Life Fashion, Images, You Verve

Procter & Gamble 373

Cosmair 335

The Bay 175

Unilever 163

Revlon 160

Kraft 131

Sears 122

T. Eaton Co. 109

Robin Hood 96

Bradford Exchange 84

This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business-to-business publications each month. Publishers, advertisers or agencies wishing more information should contact Kelly Orde at (416) 620-1965.