Canada Pure Water has budgeted $500,000 for a summer ad campaign in Ontario, supporting its pure spring and flavored carbonated water products.
Martin Forget, marketing manager with the Weston, Ont.-based company, which draws its water from a spring outside Collingwood, Ont., says the campaign will primarily consist of radio spots and cross-promotions with other companies.
Forget says Pizza Pizza, the Toronto-based pizza delivery firm, will be one of the companies involved.
Earlier this month, Pizza Pizza announced Canada Pure will supply its central commissary with spring water for its dough preparation.
As well, Canada Pure recently awarded its Canadian ad account to Manning Associates Advertising of Toronto.
Since its formation three years ago, Canada Pure has focussed on u.s. and overseas markets.
But, last year, the company began test distribution in Ontario and b.c., and is now looking to Ontario convenience and grocery stores.
Canada Pure sells single-serve and family-size packages of Canada Pure Spring Water and Canada Pure Sparkling Refresher Made Only With Pure Spring Water.
About 60% of its business derives from its Sparkling Refresher line, while the balance is accounted for by sales of pure spring water.
