holiday Inn Worldwide is offering a new service targetted to those planning business meetings.
The Holiday Inn Conference Network divides Holiday Inns which meet particular criteria into four categories to suit business needs.
Through a 1-800 number, meeting planners can quickly get information on facilities and meetings capabilities of certain Holiday Inns, and make reservations.
So far, of Canada’s 60 Holiday Inns, 11 are accredited for the network, with an additional 20 waiting for notification.
The service will be marketed to the hotel chain’s business customers with a print campaign organized in association with Young & Rubicam.