This chart lists the top ten advertisers, and the number of pages they purchased in the following categories of Canadian magazines for the period indicated.
Feb, 1993 – Feb. 1994
Interior Design-French
Decormag, Idees Maison, Decoration Chez Soi, Reno. Bricol
Multi Luminaire 68
GM 49
La Z Boy 45
Sears 36
Ikea 28
Promo Indus. Meubles 24
Zytco 24
Busy Bee Machine 20
Jaymar Furniture 20
Moen 20
Leisure-English
Destinations, Equinox, Harrowsmith, Cdn. Geo., City & Country, Homes, Select Homes Food, Cdn. House & Home
Added Touch 82
Ikea 60
GM 40
Holt Renfrew 33
La Z Boy 31
Toyota 28
Gilbey’s 27
Moen 26
Colombian Coffee,
Mexico Tour., Sears ea. 24
Business-English
Canadian Business, Financial Post Magazine, Report on Business, Profit
Cdn. Airlines 54
Chrysler 51
GM 49
Toyota 42
Royal Bank 38
Telecom 37
IBM 33
Canon, Dofasco,
Mercedes, NEC ea. 28
Outdoor-English
Ont. Out of Doors, Outdoor Canada
Northeast Anglers 26
Yamaha 25
Dupont 16
Bass N Buddy 16
Bradford Exchange 16
Brunswick 16
Chrysler 14
Suzuki 13
FBM Dist. 12
Franklin Mint 11
Urban-English
Toronto Life, Vancouver, Western Living
Holt Renfrew 64
Ustta 52
T. Eaton Co. 49
Ikea 46
Cdn. Airlines 39
GM 33
The Bay 33
Volkswagen 28
Mercedes Benz 25
Gilbey’s 21
Brinkhaus Jewellers 21
This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Kelly Ordre at 416-620-1965.
