This chart lists the top ten advertisers, and the number of pages they purchased in the following categories of Canadian magazines for the period indicated.

Feb, 1993 – Feb. 1994

Interior Design-French

Decormag, Idees Maison, Decoration Chez Soi, Reno. Bricol

Multi Luminaire 68

GM 49

La Z Boy 45

Sears 36

Ikea 28

Promo Indus. Meubles 24

Zytco 24

Busy Bee Machine 20

Jaymar Furniture 20

Moen 20

Leisure-English

Destinations, Equinox, Harrowsmith, Cdn. Geo., City & Country, Homes, Select Homes Food, Cdn. House & Home

Added Touch 82

Ikea 60

GM 40

Holt Renfrew 33

La Z Boy 31

Toyota 28

Gilbey’s 27

Moen 26

Colombian Coffee,

Mexico Tour., Sears ea. 24

Business-English

Canadian Business, Financial Post Magazine, Report on Business, Profit

Cdn. Airlines 54

Chrysler 51

GM 49

Toyota 42

Royal Bank 38

Telecom 37

IBM 33

Canon, Dofasco,

Mercedes, NEC ea. 28

Outdoor-English

Ont. Out of Doors, Outdoor Canada

Northeast Anglers 26

Yamaha 25

Dupont 16

Bass N Buddy 16

Bradford Exchange 16

Brunswick 16

Chrysler 14

Suzuki 13

FBM Dist. 12

Franklin Mint 11

Urban-English

Toronto Life, Vancouver, Western Living

Holt Renfrew 64

Ustta 52

T. Eaton Co. 49

Ikea 46

Cdn. Airlines 39

GM 33

The Bay 33

Volkswagen 28

Mercedes Benz 25

Gilbey’s 21

Brinkhaus Jewellers 21

This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Kelly Ordre at 416-620-1965.