[This article appeared in a supplement to Strategy sponsored by Loyalty Management Group.]

– The air miles database has memory capacity equivalent to 75,000 3.5-inch disks. If stacked, these discs would stretch the height of 12 CN Towers.

– More than 300,000 people already have enough miles to fly free. That’s enough to fill more than 1,000 jumbo jets.

– More than 500 million travel miles have been collected so far. That’s 700,000 return trips from Toronto to New York.

– The mega miles promotion led to increased activation results at 20 companies large and small in vastly different industries. Possibly the only other event of its scale in recent memory to deliver such broad-based results is the activity that surrounds Christmas.

– There are more than 85 air miles sponsors with more than 10,000 outlets across the country.

– One in every three households in the country is a member of the air miles program.

– With more than 30% household penetration in under two years, air miles is the fastest growing brand in history.

– Just by buying your groceries at Safeway, your gas at Shell and putting everyday purchases on your Bank of Montreal air miles MasterCard, you could earn enough miles for a free trip in just one year.

– If every air miles collector went to see the Toronto Blue Jays play just once, it would take the entire season for them all to visit SkyDome.

– The air miles card is pulled out more than 10 million times a month.