[This article appeared in a supplement to Strategy sponsored by Loyalty Management Group.]

Andrew Mitchell joined lmgc 6 months prior to the launch of air miles

Mitchell is responsible for developing new AIR MILES sponsorship programs as well as managing a portfolio of existing sponsors such as Bank of Montreal and Stentor Canada.

Before joining LMG Canada, he was an account manager with Export Development Corporation.

On most weekends during the summer, he can be found at his cottage in the Muskokas north of Toronto.

‘Building the network of sponsors and the range of marketing programs in such a short period of time demands a `let’s get it done’ philosophy,’ Mitchell says.

‘Our goal is simply to deliver extraordinary results for all our sponsors,’ he says.