Bryan Pearson, Director, Sponsor Marketing

[This article appeared in a supplement to Strategy sponsored by Loyalty Management Group.]Bryan Pearson developed a solid background in marketing management during his three years at Quaker Oats.Pearson then expanded his skills in the direct marketing and business-to-business/retail arenas at Alias...

[This article appeared in a supplement to Strategy sponsored by Loyalty Management Group.]

Bryan Pearson developed a solid background in marketing management during his three years at Quaker Oats.

Pearson then expanded his skills in the direct marketing and business-to-business/retail arenas at Alias Research as channel marketing manager, North America

After one year with LMGC in Toronto, he moved to Calgary to open the Western office. He continues to be enthusiastic about pioneering Coalition Database Marketing with the many sponsors who have not traditionally used direct marketing.

‘In today’s marketing environment, success is based on continuous improvement,’ Pearson says. ‘Even if a program is working well, you have to continually break it down and re-evaluate it to keep pushing the envelope.’