Canada Games short-list

Canada Games has named three Toronto agencies to a short-list of shops vying for its national ad account.The short-listed agencies are: Taxi, Geoffrey B. Roche & Partners Advertising and Creative Service Network.Canada Games, which spends more than $2 million annually on...

Canada Games has named three Toronto agencies to a short-list of shops vying for its national ad account.

The short-listed agencies are: Taxi, Geoffrey B. Roche & Partners Advertising and Creative Service Network.

Canada Games, which spends more than $2 million annually on media advertising, called the review earlier this year after ending a seven-year relationship with Kornblum International.

Canada Games markets more than 200 hundred products, including Balderdash, Creepy Crawlers and Hed Banz.

Kenny Albert, vice-president of marketing and sales for Canada Games, says he needs a lean agency that can place a few senior personnel on his entire account.

A decision is expected within the next 30 days.