IBM eyes infomercials

The personal computer division of IBM Canada has hired production company Channel 500 of Toronto to develop infomercial pilots for its pc products. Kate Dennis of ibm's public affairs department says there are plans for creative direction and media plans for...

The personal computer division of IBM Canada has hired production company Channel 500 of Toronto to develop infomercial pilots for its pc products. Kate Dennis of ibm’s public affairs department says there are plans for creative direction and media plans for the infomercials.