I loved the story (‘A client looks to the future’) on Peter Case, vice-president, advertising, Royal Bank in the April 4 issue.

How pleasant to see an advertiser actually state, ‘Consumers are saying, `Please give me information,’ ‘ and ‘ `Cute’ advertising is going to be just that,’ and, ‘Believability becomes a very big issue.’

I hope you will use this letter just so those words will appear in print once again.

John Straiton

Straiton/Enge Advertising

Toronto