Blouin Coulombe Dube Thompson of Montreal has won the Gaz Metropolitain review, retaining the account it has held since 1991.

The assignment is for a one-year term and will be handled on a project basis.

Also making it to the short-list were Olive Communication, Sprint Communication and Tam Tam Publicite.

Since 1992, Gaz Metropolitain, which distributes natural gas in Quebec, has been concentrating its marketing efforts on getting the commercial and industrial sectors to convert to natural gas from electricity for needs such as heating.

Abundant, low-cost electricity from Hydro-Quebec has reduced demand for natural gas in the province’s residential market.