New accounts: DesArts bites into Nutribar

Montreal: DesArts Communications has won the Nutribar account for the Quebec market, beating out four other agencies.The four were bcdt, Blitz, Sprint and Presso.With the changing North American lifestyle, and more women and former homemakers in the workforce, Nutribar, a product...

Montreal: DesArts Communications has won the Nutribar account for the Quebec market, beating out four other agencies.

The four were bcdt, Blitz, Sprint and Presso.

With the changing North American lifestyle, and more women and former homemakers in the workforce, Nutribar, a product of Searle Canada, has been being repositioned as a meal substitute, and not just as a weight reduction substitute for candy bars.