Package Designer Of The Year: The Judges: Freda Colbourne

Freda Colbourne was recently appointed director of corporate communications at Toronto-based Molson Breweries.Colbourne was manager of corporate communications for 3 1/2 years before that.Her experience includes 4 1/2 years at National Public Relations, and one year at Burson-Marsteller, both Toronto-based public...

Freda Colbourne was recently appointed director of corporate communications at Toronto-based Molson Breweries.

Colbourne was manager of corporate communications for 3 1/2 years before that.

Her experience includes 4 1/2 years at National Public Relations, and one year at Burson-Marsteller, both Toronto-based public relations firms.

Favorite packages by category:

1. Food and beverage: Enlighten salad dressings for Safeway by The Watt Design Group.

2. Cosmetic and drug: Ramses condoms for London International U.S. Holdings by The Thomas Pigeon Design Group.

3. Household goods: Black’s Memories for Black Photo by Spencer Francey Peters.

General impression:

‘In addition to the above, I was very impressed with Taxi’s approach to private label and Our Compliments – it denotes quality and acceptability.

‘Overall, I was greatly impressed. There was no clear winner. All demonstrate strengths and excellent creative thinking.’