Package Designer Of The Year: Taylor & Browning Design Associates

Product: Treat Size BarsClient: Nestle CanadaPackage design firm: Taylor & Browning Design AssociatesThe challenge:To rejuvenate an old product, Nestle Canada asked us to totally reposition a previous brand, Nestle's Lunch Pack, with the goal of tripling sales in three years.The design...

Product: Treat Size Bars

Client: Nestle Canada

Package design firm: Taylor & Browning Design Associates

The challenge:

To rejuvenate an old product, Nestle Canada asked us to totally reposition a previous brand, Nestle’s Lunch Pack, with the goal of tripling sales in three years.

The design solution:

The new packages – each featuring one of four confectionery products – are as attractive to parents as they are to children.

The results:

As a result of this packaging, Nestle was able to secure listing with a Western retailer who had never before carried Nestle confectionery products.