Quebecor presents Ontario with new flash advertising

Quebecor Media Sales in Toronto has five new media opportunities available in the Ontario market.They are Flash Mag, the Flash Bar, the Flash Poster and the Flash Mobile from Montreal's Flash Media, owned equally by founder Girard Penison and Quebecor.The fifth...

Quebecor Media Sales in Toronto has five new media opportunities available in the Ontario market.

They are Flash Mag, the Flash Bar, the Flash Poster and the Flash Mobile from Montreal’s Flash Media, owned equally by founder Girard Penison and Quebecor.

The fifth opportunity is a full-color, stick-on advertisement for the back windows of taxis.

Ruth Douglas, general manager of Quebecor Media Sales, says the ads for taxis cover the entire back windows of cabs so passers-by and other drivers can see the advertisements but the taxi driver and passengers can see out the window as usual and will not see the ad.

Douglas says Toronto’s major cab companies have signed up for the advertisements and the various licensing permits are in place.

Maggie Hurst, manager of new product development at Quebecor Media Sales, says for four weeks it costs up to $200 a cab for each ad.

Hurst says 40 taxis in Windsor, Ont. are already carrying back window ads promoting a lottery.

As for the Flash Media properties, Douglas says the Flash Poster has been in use in Quebec for nine years.

She says the Flash Poster is mounted in the window or on the door of convenience or small grocery stores, adding, what sets the Flash Poster apart from other posters is its white acrylic frame.

She says using the Flash Poster means an end to point-of-sale material stuck to walls or windows with adhesive tape.

She says each Flash Poster costs $7 a week to use.

Much newer than the Flash Poster is the Flash Bar, a transparent length of plastic shoppers can use to keep their grocery purchases separate from those of others in the check-out line.

This new advertising medium carries an advertising message on all four sides – inside the bar – unlike some bars that carry ads stuck on the outside.

This way the message stays clean and can be changed after a predetermined period.

Douglas says in Quebec the cost of four weeks of eight Flash Bars in 459 stores is $18,000, adding, Flash Bar use is limited to one advertiser at a time.

The two other Flash Media products are the Flash Mag and the Flash Mobile.

The first is a variation of the Flash Poster, and the latter is actually four pickup trucks with a backlit ‘cube’ of advertising in each of them.

Douglas says the pickups can be hired to circle a particular place or event to promote them.

She says, for example, the trucks could drive around the outside of a baseball stadium carrying ads for hot dogs.