In brief: The Fan for V&B

Vickers & Benson Advertising of Toronto has picked up the advertising assignment of Toronto all-sports am radio station, The Fan 1430.

Bates O’Rourke Communications was runner-up. Cossette Communication Marketing, Taxi and Geoffrey B. Roche & Partners Advertising also took part in the review.

The new agency will handle advertising for the Telemedia-owned station as well as some other Ontario divisions of Telemedia.