Canadian Cancer Society campaign launch

The Canadian Cancer Society has launched a new radio and magazine campaign highlighting the people involved in the fight against cancer.The campaign, which comes from Harrod & Mirlin of Toronto, carries the themeline, 'The fight against cancer has many faces.'A series...

The Canadian Cancer Society has launched a new radio and magazine campaign highlighting the people involved in the fight against cancer.

The campaign, which comes from Harrod & Mirlin of Toronto, carries the themeline, ‘The fight against cancer has many faces.’

A series of four magazine ads have been created.

One execution headed, ‘Meet a doctor who is happiest when he puts his patients on trial,’ features Dr. Joseph Pater, director of the National Cancer Institute of Canada’s Clinical Trials Group, which tests thousands of people of each year with new therapies.

A second ad underscores a picture of a group of young people with the headline, ‘These people are involved in a nationwide cover-up.’

It goes on to discuss volunteers working to raise awareness of skin cancer, such as the ‘Mole Patrol,’ which hands out free sun screen and information about sun exposure and skin cancer.

Time and talent were donated by Brian Harrod, creative director; Bob Goulart, art director, and Brian Sheppard, copywriter.

The photographer was Edward Gajdel, with film by Herzig Sommerville.

Radio spots were produced by Terry Vollum.