In brief: Mutual funds ad report

Toronto-based Ascot Marketing has released The Mutual Funds Advertising Performance Report for the 1994 rrsp season.The report evaluates 130 mutual funds ads, and analyzes the media strategies for 33 companies from a media, creative and consumer research perspective.The report is targetted...

Toronto-based Ascot Marketing has released The Mutual Funds Advertising Performance Report for the 1994 rrsp season.

The report evaluates 130 mutual funds ads, and analyzes the media strategies for 33 companies from a media, creative and consumer research perspective.

The report is targetted at the financial community, companies dealing in mutual funds, and ad agencies that want to evaluate their own work and compare it to other mutual funds advertising, says Ascot Marketing principal Bob Scott.