Special Report: Out-Of-Home Media: Outdoor’s Top 10 Categories

1. Packaged goods (food) 15.35%2. Restaurants 8.67%3. Entertainment 7.99%4. Apparel and accessories 7.86%5. Alcoholic beverages 6.85%6. Stores and malls 6.50%7. Automotive sales 6.43%8. Packaged goods (health and beauty) 4.27%9. Other (includes sponsorship) 4.15%10. Financial institutions and services 4.12%Source: Mediacom/The Poster Network...
By Strategy Staff
August 8, 1994

1. Packaged goods (food) 15.35%

2. Restaurants 8.67%

3. Entertainment 7.99%

4. Apparel and accessories 7.86%

5. Alcoholic beverages 6.85%

6. Stores and malls 6.50%

7. Automotive sales 6.43%

8. Packaged goods (health and beauty) 4.27%

9. Other (includes sponsorship) 4.15%

10. Financial institutions and services 4.12%

Source: Mediacom/The Poster Network