Tabasco cooks up new campaign
Louisiana-based Tabasco manufacturer McIlhenny has launched a tv and magazine ad campaign for Tabasco Brand Pepper Sauce to build awareness of the product as a cooking condiment.Tabasco is, perhaps, best known as a flavor additive for mixed drinks.The marketing strategy also...
Louisiana-based Tabasco manufacturer McIlhenny has launched a tv and magazine ad campaign for Tabasco Brand Pepper Sauce to build awareness of the product as a cooking condiment.
Tabasco is, perhaps, best known as a flavor additive for mixed drinks.
The marketing strategy also includes a recipe book offer.
Ad agency is Toronto’s Campbell & Michener. AV
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