Tabasco cooks up new campaign

Louisiana-based Tabasco manufacturer McIlhenny has launched a tv and magazine ad campaign for Tabasco Brand Pepper Sauce to build awareness of the product as a cooking condiment.Tabasco is, perhaps, best known as a flavor additive for mixed drinks.The marketing strategy also...

Louisiana-based Tabasco manufacturer McIlhenny has launched a tv and magazine ad campaign for Tabasco Brand Pepper Sauce to build awareness of the product as a cooking condiment.

Tabasco is, perhaps, best known as a flavor additive for mixed drinks.

The marketing strategy also includes a recipe book offer.

Ad agency is Toronto’s Campbell & Michener. AV