In Brief: Amex’s Canadian roll-out

American Express has begun rolling out a Canadian ad campaign as part of its worldwide promotion aimed at the international traveller.The World Traveller International Surround Campaign is comprised of international print, in-flight print and videos, and airport signage.Ogilvy & Mather Worldwide...

American Express has begun rolling out a Canadian ad campaign as part of its worldwide promotion aimed at the international traveller.

The World Traveller International Surround Campaign is comprised of international print, in-flight print and videos, and airport signage.

Ogilvy & Mather Worldwide developed the campaign.