Special Report : Brian Harrod: ‘His vision extends far beyond his realm’

.B10Sometimes, in the mid-1970s when I was involved in holography, lithography and painting, I found I was using photography as a way to note-take.Slowly, the lure of image-making took over and into the artworld I plunged - photography as pure as...

.B10

Sometimes, in the mid-1970s when I was involved in holography, lithography and painting, I found I was using photography as a way to note-take.

Slowly, the lure of image-making took over and into the artworld I plunged – photography as pure as I could interpret it.

A Space – a gallery that was a magnet for creative energy and performance – was a place I showed.

After one one-man show, I received a call from a man claiming to have something to do with advertising. I met him and generally agreed to do anything he wanted for what he promised to pay.

I thought, I’ll just do this quickly and get it over with, and back to the art world.

Brian gave me my first gig.

In my tiny little King Street studio, I did some portraits and a bottle shot, finding the process was pleasant and easygoing in a way I never imagined.

I really didn’t know much of what was really expected, but Brian made me feel that as long as I was myself, I really had nothing to worry about.

A few years later, I achieved some success as a fashion and commercial photographer.

Brian invited me up to his office and screened for me 16-millimetre reels of Britain’s commercial directors – amazing stuff.

I could never imagine doing something like that, actually directing commercials.

Brian suggested that this is where I should focus. I laughed. I thought he was nuts.

As I begin my fourth feature here in Los Angeles, I often think that it all started with my meeting one of the most creative, artistic and humanistic people.

Advertising has been his muse, but his vision extends far beyond its realm.

Thank you, Brian Harrod.