Cleaner tries loyalty program

A small family-owned dry cleaning business in Toronto is showing the way for the smaller operation to embrace customer loyalty programs thanks to its involvement with The Customer Connection of Canada (tcc.)Norm Woods, director of marketing for tcc, a subsidiary of...

A small family-owned dry cleaning business in Toronto is showing the way for the smaller operation to embrace customer loyalty programs thanks to its involvement with The Customer Connection of Canada (tcc.)

Norm Woods, director of marketing for tcc, a subsidiary of Quinn Data Services in Mississauga, Ont., says the Gibson’s Cleaners project will give tcc the expertise to offer a turnkey loyalty program to any dry cleaning operator in North America.

The Gibson’s Frequent Cleaning Club was launched Aug. 2, and Rob McConnell, general manager for Gibson’s, says 740 of his regular customers have already signed up for the loyalty program.

McConnell says he expects that number will climb to 2,000.

Gibson’s Frequent Cleaning Club customers can earn points and rewards depending on the amount they spend.

Woods says the rewards range from coupons for free dry cleaning to cd players and more.

Club members can also enter a sweepstakes for a trip for two to Las Vegas that comes with US$500 spending money.

The draw for the Las Vegas prize is Sept. 15 next year.