For the Record: Showcase picks Bensimon

Showcase Television, one of six newly licensed cable channels, has chosen Bensimon/Byrne of Toronto to handle the creative portion of its advertising account.Responsibility for media buying has not yet been assigned. Showcase, an all-fiction channel, will go on air Jan. 1....

Showcase Television, one of six newly licensed cable channels, has chosen Bensimon/Byrne of Toronto to handle the creative portion of its advertising account.

Responsibility for media buying has not yet been assigned. Showcase, an all-fiction channel, will go on air Jan. 1.