For the Record: Leo wins Clio

Leo Burnett of Toronto was the only Canadian winner at the 1994 Clio Awards.The agency won silver in the personal items category for 'Tender Moments,' a 30-second commercial for Carter Products' No-odour A-535, which features a man suddenly experiencing a muscle...

Leo Burnett of Toronto was the only Canadian winner at the 1994 Clio Awards.

The agency won silver in the personal items category for ‘Tender Moments,’ a 30-second commercial for Carter Products’ No-odour A-535, which features a man suddenly experiencing a muscle cramp during an intimate situation in bed. After relieving the cramp with No-odour A-535 analgesic cream, he is able to return to his companion.

The 35th Clio International Advertising Festival and Expo was held this past June in San Francisco.