Sun-Rype is Snackin’ Smart

Sun-Rype Products has developed 'Snackin' Smart,' a new cross promotion to link its juice and granola bar products.The campaign for Snackin' Smart runs until the end of September with the heaviest support during the back-to-school period of late August and early...

Sun-Rype Products has developed ‘Snackin’ Smart,’ a new cross promotion to link its juice and granola bar products.

The campaign for Snackin’ Smart runs until the end of September with the heaviest support during the back-to-school period of late August and early September.

Kelowna, B.C.-based Sun-Rype, western Canada’s largest juice manufacturer, is using in-store displays, grocery cart advertising, info-shelf ads/flags, coupons, trade kits and a mall campaign in major markets in the west to promote Snackin’ Smart.

Books on nutrition and Chewy Granola Bar samples are also being distributed to children. DC